above is my brain storm of things i needed to consider when designing the lea and Perrins label, and the design ideas that would be good.
This is a brain storm of the things that were useful in my thought processes and considerations for the idea brain storm sheet.
Below are the Ideas that I have taken forward and have begun to develop changing the structure and composition of the images on the page.
These are the recipe card ideas and layouts that i think will work best. The recipe card will go on the underside of the label so when the customer takes the label off they are presented with the recipe card underneath.
the main reasons why i have chosen the recipe card to be plain and on a clear back ground is due to the fact that when you are cooking meals, you want the information to be clear and easily obtainable. Once you start making the recipe card more artistic and fancy you take away the users ability to obtain information quickly.
